Dirang Mmogo Business Enterprise cc
| Business Location: | Township |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
• Instant lawn supply
• Lawn installation
• Bulk lawn supply for large projects
• Lawn maintenance services
• Customized, client-centred solutions
Challenges/Needs:
Like many growing enterprises, DMBE initially faced obstacles that limited its potential for growth and market expansion. These challenges included:
• Limited business acumen to effectively run and scale operations.
• Restricted access to broader markets and business networks.
Intervention Insights and Results
Intervention Details:
Training:
o Financial Management and Record-Keeping
o Marketing and Sales Techniques
o Costing and Pricing for Profitability
o Customer Service Excellence
• Development of Marketing Materials to enhance brand visibility and client outreach.
• Business Coaching and Mentorship, offering hands-on guidance in strategy, operations, and market positioning.
o Financial Management and Record-Keeping
o Marketing and Sales Techniques
o Costing and Pricing for Profitability
o Customer Service Excellence
• Development of Marketing Materials to enhance brand visibility and client outreach.
• Business Coaching and Mentorship, offering hands-on guidance in strategy, operations, and market positioning.
Outcome Details:
• Sales Growth: Increased from R5,572,046.00 to R6,413,505.00.
• Profit Growth: Net profit improved from R1,440,503.00 to R3,137,814.00.
• Staff Retention: Maintained a committed workforce of 13, reflecting DMBE’s belief in investing in and retaining skilled employees.
• Improved Market Presence: Enhanced visibility through professional marketing materials, positioning the business as a reliable service provider.
• Stronger Business Management: Kelly Phukuile and her team are now better equipped with the knowledge and skills to sustain and grow the enterprise.
• Client Satisfaction: Client-centered services have led to repeat business and referrals, contributing to sustainable growth.
• Profit Growth: Net profit improved from R1,440,503.00 to R3,137,814.00.
• Staff Retention: Maintained a committed workforce of 13, reflecting DMBE’s belief in investing in and retaining skilled employees.
• Improved Market Presence: Enhanced visibility through professional marketing materials, positioning the business as a reliable service provider.
• Stronger Business Management: Kelly Phukuile and her team are now better equipped with the knowledge and skills to sustain and grow the enterprise.
• Client Satisfaction: Client-centered services have led to repeat business and referrals, contributing to sustainable growth.
Client Feedback
Client Comments:
I would like to sincerely thank SEDFA and my dedicated business advisor for walking this journey with us. The training, coaching, and marketing support we received have transformed our business. Today, Dirang Mmogo Business Enterprise is stronger, more profitable, and ready to expand further. This partnership has been a true turning point in our success story."
— Kelly Phukuile, Founder of DMBE
— Kelly Phukuile, Founder of DMBE
