Beauty Goddess 579
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Personal Care
Nails, Massage, Skin care Products
Challenges/Needs:
Reduced brand awareness, as signage acts as a constant advertisement for the business therefore its absence limits the business’s ability to increase brand recognition.
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Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct sales and networking.
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Low customer visibility and discover, as the absence of a signage makes it unlikely for customers to notice the business.
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Inability to convey information, as there is no signage meaning there is no essential information about what the business offers.
Intervention Insights and Results
Intervention Details:
Growth Marketing Strategies, enabling the business to expand and increase revenue.
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Market Development and Brand positioning guidance, enabling the business to showcase its products effectively at pop-up markets and trade exhibitions.
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Signage, helping the business showcase their business logo to potential clients and larger retailers and enhance their visibility and brand awareness.
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Forming strategic partnerships and networking, enabling the founder to engage with other businesses in the same industry especially in trade exhibitions.
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Market Development and Brand positioning guidance, enabling the business to showcase its products effectively at pop-up markets and trade exhibitions.
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Signage, helping the business showcase their business logo to potential clients and larger retailers and enhance their visibility and brand awareness.
•
Forming strategic partnerships and networking, enabling the founder to engage with other businesses in the same industry especially in trade exhibitions.
Outcome Details:
Turnover increased from R122 400 to R250 000, reflecting a R127 600 revenue boost.
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Net profit improved from R10 800 to R40 000 indicating stronger financial sustainability.
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Employment grew from 1 to 4 employees, creating three extra employment opportunities within the local community.
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Expenses rose from 105 600 to R210 000, due to increased production and marketing efforts.
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Enhanced brand awareness and marketing strategies resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities
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Net profit improved from R10 800 to R40 000 indicating stronger financial sustainability.
•
Employment grew from 1 to 4 employees, creating three extra employment opportunities within the local community.
•
Expenses rose from 105 600 to R210 000, due to increased production and marketing efforts.
•
Enhanced brand awareness and marketing strategies resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities
Client Feedback
Client Comments:
“Receiving Branding through SEDA has truly transformed the visibility of Beauty Goddess. Now, more people notice and recognize my brand — it’s been a big boost for my business!"
