JAG Thiart t/a Rooiwal
| Business Location: | Rural area - Farms |
| Province | Northern Cape |
| Branch: | Namakwa |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
Organic Tea Producers
Challenges/Needs:
Despite its rich heritage and quality product, Rooiwal Farm faced significant hurdles in scaling its business. Without a recognizable brand, its tea was sold in unbranded packaging, making it difficult to gain traction in the market. This lack of visibility led to stagnation, limiting both growth and market reach
Intervention Insights and Results
Intervention Details:
With support from SEDFA, Rooiwal Farm received barcoded promotional materials that enabled it to establish a professional brand identity. This strategic move allowed the farm to present its products more effectively and gain recognition in the competitive rooibos tea market.
Outcome Details:
The transformation was remarkable:
•Achieved Certified Organic Rooibos Farm status
•Became an active member of the South African Rooibos Tea Industry
•Began expanding into international markets including the Arab region, Europe, the USA, and Japan
•Workforce grew from 2 employees in 2024 to 7 full-time staff 250% increase
•Annual turnover rose from R1,195,933 to R1,665,284, reflecting a 39% growth
•Achieved Certified Organic Rooibos Farm status
•Became an active member of the South African Rooibos Tea Industry
•Began expanding into international markets including the Arab region, Europe, the USA, and Japan
•Workforce grew from 2 employees in 2024 to 7 full-time staff 250% increase
•Annual turnover rose from R1,195,933 to R1,665,284, reflecting a 39% growth
Client Feedback
Client Comments:
“SEDFA really helped my business. We struggled for years to get the packaging we needed, and this support opened doors for growth. We’re gradually gaining recognition in the market, and the business is finally yielding positive results. We’re now seen as a professional, reputable enterprise.”
