NEOSKILL EDUCATION PTY LTD
| Business Location: | Township |
| Province | KwaZulu-Natal |
| Branch: | Harry Gwala |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
clothing and textile
Challenges/Needs:
•Marketing and Customer relations are at base level. The business has knowledge of marketing methods and strategies but is struggling to grow market share
•Limited budget for marketing and promotion
•Despite determining customer needs, there is an inability to meet customer expectations
Intervention Insights and Results
Intervention Details:
•Sedfa assisted the client with the development of a logo and promotional material
•Sedfa facilitated trade exhibitions to expand market base and strengthen customer relations
•Coaching and training on professionalism and customer care
•Sedfa facilitated trade exhibitions to expand market base and strengthen customer relations
•Coaching and training on professionalism and customer care
Outcome Details:
•The business expanded its customer base post exhibition
•The promotional material has managed to increase awareness and customer numbers
•Turnover increased by 20% from R25000 the previous year to R30 000 in the current year
•Net Profit increased by 25,04% from R12 100 the previous year to R15 130 in the current year
•Staff compliment increased from 1 to 2 employees
•The promotional material has managed to increase awareness and customer numbers
•Turnover increased by 20% from R25000 the previous year to R30 000 in the current year
•Net Profit increased by 25,04% from R12 100 the previous year to R15 130 in the current year
•Staff compliment increased from 1 to 2 employees
Client Feedback
Client Comments:
’Ms Ntsibiso expressed her desire to grow the business, and her hope is with Sedfa to assist her to realize that dream’’
