Silver Diner
| Business Location: | Township |
| Province | KwaZulu-Natal |
| Branch: | Harry Gwala |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business is a restaurant that caters for groups and individuals on a daily basis. The most part of the business is on Take away food like Burgers, Township Kotas, fried chips,wors rolls etc. The business hires equipment like tents, tables and chairs out to clients They also offer catering services for functions
Challenges/Needs:
•Limited market in the Kokstad area that can buy in large quantities, thus affecting the growth of the business
•Lack of signage and promotional material to increase visibility and brand identity when attending trade and exhibitions which are held fortnightly in the Kokstad area
Intervention Insights and Results
Intervention Details:
Sedfa assisted the business with marketing and signage material and facilitated the opportunity to attend and exhibit at a horse racing event in Kokstad. Silver Diner operated a food stall on the day for the benefit of showcasing/marketing, networking and to expose her product offerings to a broad market of attendees
Outcome Details:
•Increased awareness and visibility of the brand and their product offerings
•Turnover increased by 10,31% from R324 863,00 the previous financial year to R358 349,00 for the current year
•Net Profit increased by 155,17%% from R17 250,35 the previous financial year to R44 019,00 for the current year
•Turnover increased by 10,31% from R324 863,00 the previous financial year to R358 349,00 for the current year
•Net Profit increased by 155,17%% from R17 250,35 the previous financial year to R44 019,00 for the current year
Client Feedback
Client Comments:
‘’ We thank you for the support we continually receive. May your work continue to have a positive effect on small businesses everywhere. “
