Beanca Leoni Brandt
| Business Location: | Rural & Township |
| Province | Northern Cape |
| Branch: | Namakwa |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Personal care services and beauty product manufacturing.
Challenges/Needs:
B Beauty Pty Ltd faced challenges such as:
1. Financial Constraints and Limited Assets
• As a rural-based startup, the business struggled with limited access to funding to purchase proper equipment and expand production capacity.
• Slow growth of the business due to reliance on small-scale, manual production methods.
2. Product Credibility and Compliance
• Customers and retailers may have questioned the safety, consistency, or effectiveness of cannabis-infused products.
• The lack of formal certification limited access to larger retail markets, making it harder to gain consumer trust.
3. Market Access and Visibility
• Marketing and brand expansion would have been constrained by small-scale production and limited reach.
Intervention Insights and Results
Intervention Details:
In January 2025, B Beauty responded to the Asset Assist Programme call-out and visited the SEDFA Namakwa Branch, where a business advisor assisted with the application. The business advisor also conducted an assessment on 10 January 2025. A follow-up consultation and operational assessment were conducted on 30 July 2025. The business also received a voucher from SABS for product testing at a function hosted by SEDFA in 2024.
The first assessment recommended the development of a marketing material to:
• Increase brand visibility.
• Improved consumer trust and credibility.
• Increase sales and revenue growth.
The second assessment recommended the assistance with access to finance to:
• Improve financial stability
• Market expansion
• Job creation and community empowerment
The first assessment recommended the development of a marketing material to:
• Increase brand visibility.
• Improved consumer trust and credibility.
• Increase sales and revenue growth.
The second assessment recommended the assistance with access to finance to:
• Improve financial stability
• Market expansion
• Job creation and community empowerment
Outcome Details:
The interventions yielded tangible benefits for B Beauty Pty Ltd:
• Asset Assist Support Programme: Received equipment and a vehicle valued at R227 250.00 in 2025.
• Marketing Boost: SEDFA assisted in procuring marketing material to increase brand awareness.
• Access to Finance: The business was assisted with access to finance that improved financial stability.
• Revenue Growth: Turnover increased from R1 500.00 to R14 616.00, reflecting a positive upward trend.
• Employment Expansion: Staff numbers grew from 1 to 2 employees.
• Profit Margin: Profit adjusted from R668.00 to R6 790.00
• Asset Assist Support Programme: Received equipment and a vehicle valued at R227 250.00 in 2025.
• Marketing Boost: SEDFA assisted in procuring marketing material to increase brand awareness.
• Access to Finance: The business was assisted with access to finance that improved financial stability.
• Revenue Growth: Turnover increased from R1 500.00 to R14 616.00, reflecting a positive upward trend.
• Employment Expansion: Staff numbers grew from 1 to 2 employees.
• Profit Margin: Profit adjusted from R668.00 to R6 790.00
Client Feedback
Client Comments:
“The support I received through SEDFA changed my business completely. With new equipment, SABS testing, and marketing material, I now have the confidence to grow B Beauty into a brand that can compete nationally. What started as a small idea in my kitchen has become a business that creates opportunities for others in my community.” – Beanca Brandt, Founder of B Beauty Pty Ltd
