P. Lekay Photography and Designs
| Business Location: | Rural & Township |
| Province | Northern Cape |
| Branch: | ZF Mgcawu |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Portrait Photography
Studio portraits
Outdoor/lifestyle shoots
Family, maternity, and newborn sessions
Event Photography
Weddings, birthdays, and anniversaries
Corporate events and conferences
Community, cultural, and school events
Commercial Photography
Product photography for marketing & e-commerce
Fashion & modeling shoots
Food & menu photography for restaurants
Corporate Photography
Professional headshots
Team and company profile shoots
Challenges/Needs:
Operating in a rural and economically limited region, P.Lekay Photography and Designs faces several structural and operational challenges:
1.
Limited Market Demand
o
Small population and low commercial activity in the Northern Cape
o
Fewer events and businesses requiring media services compared to urban centres
2.
Access to Funding
o
Difficulty securing loans or grants for small creative businesses
o
Limited capital to invest in equipment, marketing, and staff development
3.
Poor Internet Connectivity
o
Slow and unreliable internet hampers content delivery and online promotion
o
Challenges in managing digital platforms and client communication
4.
High Equipment Costs
o
Professional gear and software are expensive and hard to maintain locally
o
Replacements and upgrades are financially burdensome
5.
Skills Development Limitations
o
Lack of access to formal training, mentorship, and industry workshops
o
Difficulty staying current with media trends and software innovations
6.
Marketing and Visibility
o
Weak online presence and limited local marketing channels
o
Tough competition from urban-based and more established media firms
7.
Inconsistent Workflow
o
Irregular income tied to seasonal or once-off events
o
Absence of long-term contracts or recurring clients
Intervention Insights and Results
Intervention Details:
1.
Business Development Training
o
The founder received comprehensive training to strengthen operational and managerial capabilities
2.
Market Exposure
o
Participation in multiple local and provincial exhibitions through SEDFA’s market readiness programmes
3.
Marketing Support
o
Development of promotional materials to enhance brand visibility and attract new clients
4.
Asset Funding
o
Capital injection of R30,000 and R50,000 through partnerships with Mme Reka Thusa Trust Fund and the Department of Economic Development and Tourism
o
Assets acquired include a laptop, digital camera, video equipment, printer, and 3G modem
Business Development Training
o
The founder received comprehensive training to strengthen operational and managerial capabilities
2.
Market Exposure
o
Participation in multiple local and provincial exhibitions through SEDFA’s market readiness programmes
3.
Marketing Support
o
Development of promotional materials to enhance brand visibility and attract new clients
4.
Asset Funding
o
Capital injection of R30,000 and R50,000 through partnerships with Mme Reka Thusa Trust Fund and the Department of Economic Development and Tourism
o
Assets acquired include a laptop, digital camera, video equipment, printer, and 3G modem
Outcome Details:
1.
Operational Growth
o
Completion of business development training has improved strategic planning and day-to-day management
2.
Financial & Legal Support
o
Assistance in preparing two years of annual financial statements to support funding applications and operational assessments
3.
Revenue Increase
o
Turnover rose from R555,517 in FY 2024/25 to R701,678 in FY 2025/26
4.
Employment Expansion
o
Staff grew from 1 permanent employee to a team of 5, including 4 contract workers
o
Plans are in place to further expand the workforce as the business scales
P.Lekay Photography and Designs continues to build on its momentum, proving that creativity, resilience, and strategic support can unlock meaningful growth—even in underserved regions.
Operational Growth
o
Completion of business development training has improved strategic planning and day-to-day management
2.
Financial & Legal Support
o
Assistance in preparing two years of annual financial statements to support funding applications and operational assessments
3.
Revenue Increase
o
Turnover rose from R555,517 in FY 2024/25 to R701,678 in FY 2025/26
4.
Employment Expansion
o
Staff grew from 1 permanent employee to a team of 5, including 4 contract workers
o
Plans are in place to further expand the workforce as the business scales
P.Lekay Photography and Designs continues to build on its momentum, proving that creativity, resilience, and strategic support can unlock meaningful growth—even in underserved regions.
Client Feedback
Client Comments:
“Our overarching goal is to excel in the field of media production, particularly in photography, by providing innovative and high-quality services that meet and exceed the expectations of your clients.”
