Elisheva Trading Pty Ltd

Business Location:	Township
Province	Gauteng
Branch:	Seda Tshwane Branch
Business Start Date:	2021-02-12
Busniess Type:	Company

Business Dynamics and Challenges

Business Activities: The business specializes in processing delicious, original, homemade okra juice, atchaar, crushed garlic and recently introduced hibiscus, kombucha and ginger tea. The business's objective is to provide high-quality and healthy products that clients dread or do not know how to prepare them, yet they are aware of their health benefits. The main products that are already on the retail shelves of some Pick N Pays and Spar retail outlets like okra/gumbo juice and atchaar/ crushed garlic.

Challenges/Needs: Identified challenges of the business Poor marketing activities for the business. Lack of access to funding for expanding purposes Poor brand identity due to different products Lack of certificate of acceptability/ food preparation compliance Limited formal market linkages due to inadequate capacity and non-adherence to stringent required retail standards

Intervention Insights and Results

Intervention Details: Elisheva Trading was selected for Takealot Township Local Economy trade exhibition for market linkage. It was amongst the 4 companies that received a voucher of R30K from SABS in collaboration with City of Tshwane for products testing. Elisheva Trading participated at China Africa Economic Trade Expo for international exposure. A branding/ signage project has been initiated to assist with visibility and brand building more so on trade exhibitions that are attended to get the brand known by prospective markets. The company now supply another two stores, Roots Butchery and Pick n Pay in Soshanguve Crossing.

Outcome Details: Turnover has increased with 90.26% from R 75 223 to R 772166
Net profit increased from R86 384 to R101 486.00
Employment created is 1 and 3 sustained

Client Feedback

Client Comments: Thank you for the support